Email marketing apps help you to engage with customers. It provides you with an all-in-one tool you need as a seller to offer personalized emails, interact with customers, recommend products to purchase, and nurture leads.
You can also use an email marketing app to gain subscribers and convert them into paying customers.
In this post, I have listed the 10 best email marketing software for Shopify.
What is Email Marketing and How Does It Help?
Email marketing is a popular marketing method. It is one of the best marketing techniques that almost 80% of businesses use to acquire and retain customers.
With email marketing, brands can promote their products and services, send personalised emails, collect and nurture leads, and test campaigns.
An email marketing tool offers various features like smart audience segmentation, automatic campaigns, creating and sending newsletters, and promoting products.
You can use these features to engage with your customers and grow store sales.
1. Klaviyo
Klaviyo is one of the most popular email marketing tools for Shopify. It is an omnichannel marketing tool that supports various marketing options such as email, SMS, social media, WhatsApp, and mobile app.
Klaviyo has an intuitive, easy-to-use interface. It offers a complete drag and drop email editor to craft and customize email campaigns – no coding required.
You can choose over 160 customisable email templates to quickly launch an email campaign.
Some of its notable features include 70 customizable form templates, automating personalized emails, Omnichannel Marketing, and more.
It also offers advanced AI tools to automate repetitive tasks, segmentation tools to organise subscribers based on interest, and an SMS marketing function.
With Klaviyo, you can launch a complete AI agent for your online store that recommends products to customers and answers queries.
Klaviyo is an all-in-one email marketing app for Shopify stores to boost sales.
Key Features
- Omnichannel Marketing solution
- Email marketing tool
- SMS marketing
- 160 + readymade email templates
- Email segmentation
- A/B testing
- Customer hub
- AI agent
- Mobile app marketing
- Advanced analytics
- HelpDesk
- Support
Price
You can try Klaviyo for free. The email and SMS marketing plan starts from $45 per month.
2. Omnisend
Omnisend is a popular alternative to Klaviyo. It’s one of the best solutions for a Shopify Store.
Shopify store owners can boost their sales with the easy-to-use email & SMS marketing tools of Omnisend.
Over 150,000+ E-Commerce brands like Stanley, Salomon, and Faber-Castell trust Omnisend for their email marketing needs.
Some of its best features are an easy-to-use email editor, SMS marketing, email segmentation, push notification, and landing pages.
To boost commerce sales it has features like dynamic discount courses and product recommenders. It’s one of the best email marketing apps for Shopify. The best thing is that you can try Omnisend for free.
Key Features
- Email marketing
- SMS marketing
- Signup forms & popups
- Landing pages
- Advanced automation
- Dynamic discount codes
- Push notification
- A/B testing
- Email templates
- Integrations
- Reporting
Price
You can try Omnisend and basic plans for free. The premium Plan starts from $11.20 per month and goes up to $41.30 per month.
3. Kit
Kit (formerly ConvertKit) is a leading email marketing tool in the industry. It’s a favourite marketing tool for creators.
With Kit, you can create high-converting landing pages, email campaigns, and Newsletters and boost e-commerce sales.
The platform also lets you segment customers based on their interests and purchase behaviour.
Kit integrates with the Shopify Store to target customers with advanced automation. It helps your store grow on autopilot.
Its e-commerce functionality lets you sell digital products, membership & subscription through the Kit email newsletter and landing pages.
Kit app store allows you to connect with hundreds of other apps and tools to streamline workflow. It’s a suitable email marketing tool for selling digital courses.
Key Features
- Email marketing function
- Marketing automation
- Advanced segmentation
- Newsletters
- Landing pages
- A/B testing
- Kit app store
- Forms
- eCommerce
- Paid Newsletters
Price
Kit newsletter Plan is forever free up to 1000 email subscribers. The Creator plan starts at $33 per month, and the Pro plan starts at $66 per month. You can try a paid plan for 14 days for free.
4. ActiveCampaign
ActiveCampaign is an advanced email marketing tool that comes with a lot of advanced automation features.
Using ActiveCampaign, you can build AI agents to personalize marketing content with ease. It helps Shopify sellers to build, optimise, and launch campaigns faster.
Active Campaign allows you to send personalised email campaigns and messages to customers through WhatsApp and send SMS messages.
It has a complete drag-and-drop builder to design email newsletters and campaigns. It integrates with thousands of apps, including Facebook, Shopify, Calendly, Webflow, Jotform, and WordPress.
Some of the popular brands like Bodyfx, Vista Denmark, Codecamp, and Wonsulting trust in ActiveCampaign.
The best thing about this email marketing is that it supports omnichannel messaging, allowing you to send messages to customers from a single dashboard.
Key Features
- Email marketing
- Advanced automation
- AI tools
- CRM
- Transactional emails
- WhatsApp messages
- SMS marketing
- Shopify integration
- Landing Pages and forms
- Analytics
- Integrations
- Mobile app
Price
ActiveCampaign email marketing plan starts from $10 per month and goes up to $145 per month. You can start a free trial today!
5. Campaign Monitor
Campaign Monitor is a powerful email marketing app for software stores. It helps you to maximize email marketing potential to grow your online store sales.
Campaign Monitor offers a drag-and-drop editor to craft high-converting emails and landing pages. You can also customize readymade email templates using the no-code editor.
The best thing is that it offers both email and SMS marketing functions to build a strong engagement with your customers.
Some of its notable features include email marketing automation. Landing pages and signup forms, SMS marketing, website builder, and transactional emails.
You can easily set up branded automatic transactional emails for your Shopify Store, place sign-up forms on your store to build an audience, and back your decisions with advanced analytics.
It has AI capabilities to write newsletters, personalised campaigns, analyse email marketing performance, and more.
Campaign Monitor lets you build a complete website as well. It has hundreds of readymade templates to get started.
Key Features
- Email marketing
- Email template builder
- Transactional emails
- Segmentation
- Signup forms
- Segment mapper
- AI overview
- Website builder
- SMS marketing
- Integrations
- Support
Price
Campion Monitor Lite plan starts at $13 per month, Essential plan $31 per month, and Premier plan $171 per month. It also has an Enterprise custom plan.
6. Campaigner
Campaigner is an affordable email marketing tool for an e-commerce store. It has all the essential IMA marketing features to grow a Shopify store.
You can use it to create personalized email campaigns, segment customers based on purchase information, send transactional email messages, and build advanced landing pages.
It comes with an intuitive drag-and-drop email editor that lets you create and customize emails within a few minutes.
Campaigner has a variety of ready-made email templates to get started. No need to build email campaigns from scratch.
You can combine both email and SMS marketing to grow your Shopify store sales. It provides a free phone number with an SMS plan to send transactional SMS to customers.
Campaigner simplifies integrations with E-Commerce platforms like Commerce, Shopify, and Bigcommerce. It also integrated with third-party apps like HubSpot, Typeform, Gravity, and SurveyMonkey.
If you’re looking for an email+SMS marketing app for a Shopify store, Campaigner might be a good choice.
Key Features
- Email Marketing
- SMS marketing
- Advanced segmentation
- Email templates
- Drag and drop email editor
- Purchase behaviour
- E-commerce integrations
- Automation workflows
- Landing pages
- Analytics
- Support
Price
Campaigner email marketing plan starting from $14 per month, and transactional SMS plan $$0.009 for SMS. You can try Campaigner for free.
7. AWeber
AWeber is a powerful email marketing automation tool that provides you with everything you need, from a drag-and-drop email editor, email newsletters, SMS marketing, landing pages, and web push notifications.
It’s considered a good alternative to GetResponse.
It has a built-in eCommerce functionality to sell online books, paid newsletters, courses, and more through the checkout page. You can accept one-time and recurring payments from customers.
With AWeber’s easy-to-use email editor, anyone can build email marketing campaigns with zero coding knowledge.
AWeber helps to grow your email list with high-converting landing pages and forms. It has a built-in AI tool to create high-converting email campaign content, subject line to main content.
AWeber lets you use Canva right inside its email editor, no need to switch to Canva for creating images.
It allows you to reach up to more customers with the web push notification. It helps to drive more traffic to your e-commerce store.
Key Features
- Email marketing
- Email automation
- E-commerce functions
- Landing pages & forms
- AI writing assistant
- Segmentation
- A/B testing
- Web push notification
- Integrations
Price
AWeber plan costs you $12.50 per month. You can try the AWeber paid plan for 14 days for free. No credit card required.
8. GetResponse
GetResponse is an all-in-one marketing tool that offers various tools such as email marketing, SMS marketing, course creation, webinars, and funnels. It’s used by some brands like Redbull, Revolut, UNICEF, and Pepco.
With GetResponse, you can build unlimited automated emails.
If you are looking for an email marketing and SMS marketing tool for your Shopify store, GetResponse is a good choice.
GetResponse is a complete e-commerce marketing solution that combines marketing channels like email, SMS, and web push notification to grow store sales.
You can set up automated abandoned cart reminders, engage customers with personalised emails, and offer promo codes to boost sales.
GetResponse also lets you automate product recommendations. It has some of the best features, like an AI website builder, autoresponder, advanced automation, landing pages, popups, and eCommerce integration.
You can also monetize knowledge by selling courses, paid newsletters, and webinars through GetResponse.
It supports integration with 170+ apps and tools to streamline workflow.
Key Features
- Email marketing
- Landing pages & popups
- AI website builder
- Marketing automation
- SMS marketing
- E-commerce integration
- Paid ads
- Premium Newsletters
- Webinars
Price
GetResponse plan starts from $19 per month. You can try it for 14 days for free.
9. Mailchimp
Mailchimp is a simple email Marketing solution that is designed for beginners. It has a minimalistic interface that is easy to use compared to other email marketing tools.
It provides a simple drag-and-drop editor to create email newsletters from scratch.
Mailchimp email and SMS marketing tools can help you reach more customers and retain existing customers with less effort. With its advanced automation option, you can automate most of your store’s repetitive tasks.
It lets you choose from 300+ ready-made email templates, which can be customized according to your brand’s needs.
Well, Mailchimp has an easy-to-use interface, which is the ideal choice for newbies.
Note that, it doesn’t have some advanced features like high-converting landing pages, web push notifications, and a website builder.
Key Features
- Email Marketing
- Sign-up forms
- Email segmentation
- Templates
- AI tool
- Landing pages
- A/B testing
- Integrations
- Mobile app
Price
You can try Mailchimp for free. The paid plan starts at $11 per month.
10. Moosend
Moosend is an email marketing tool that is designed for small businesses.
It is a very affordable email marketing solution compared to the other tools mentioned in this list.
It offers features like a drag-and-drop email editor, advanced subscriber segmentation, A/B testing, and marketing automation.
With Moosend email marketing functionality, you can stand out from the competitors and engage with the audience through personalised email campaigns.
It has a robust 110+ customisable email template to choose from. With its A/B testing tool, you can test different versions of your email campaigns to find which version has better performance.
For managing your e-commerce store, it supports transactional email that allows you to automatically send messages like password reset links, shopping confirmation, and order receipts to customers.
Moosend comes with a lot of other features as well, such as landing pages, signup forms, product recommendations, workflow builder, and audience management.
Key Features
- Email marketing
- Audience segmentation
- Marketing automation
- Moosend AI
- Transactional emails
- Product recommendations
- Workflow builder
- A/B testing
- Reporting
Price
Moosend Pro plan starts at $7 per month. You can try it for 30 days for free.
Final Thoughts
If you are looking for an email marketing tool for your Shopify store, then there are lot of good options available out there.
An email marketing tool helps manage your store subscribers, send personalized deals & discounts, recommend products, and send transactional emails.
You should look for an email marketing tool that has a no-code email editor, advanced automation, support for transactional emails, audience segmentation, and email templates.
I highly recommend you choose either Klaviyo or Omnisend, both of which are specially designed for Ecommerce stores.
Let me know in the comments which one you’re going to pick. Thank you for reading this article.